About Mildura Tourism
Mildura Tourism is the peak regional tourism body covering the combined "footprint" of the Mildura and Wentworth Council districts. In north western Victoria and south western NSW we have a unique cross-border charter and our mission is to promote the Mildura region domestically and internationally as a premier holiday destination, providing strategic direction for the region's tourism marketing, industry professionalism and new product development.
As an independent incorporated organisation, Mildura Tourism is a membership-based industry association. We are a not for profit organisation legally constituted under the Associations' Incorporation Act. Mildura Tourism has updated its model rules to conform to the Associations' Incorporation Reform Act, 2012.
While encouraging professionalism and best practice in the local industry, Mildura Tourism professionally and proactively markets the region's diverse range of attributes to both domestic and international markets, and aims to create a sustainable future for the entire Mildura and Wentworth community.
Mildura Tourism gratefully acknowledges Mildura Rural City Council as our main funding provider, with more than $570,000 provided by council each year to our regional tourism body.
What we do
Mildura Tourism is responsible for:
1. Brand promotion ensuring relevant and continually refreshed appeal of our tourism products and experiences.
2. Marketing: Undertake effective marketing activities for the region at local, domestic and international levels. This includes targeting specific markets via marketing campaigns, developing motivational and informational collateral.
3. Product and professional development: Encourage development of new tourism products; provide professional excellence opportunities for industry; and foster industry development throughout the region.
4. Communication and partnerships: Develop and maintain partnerships with strategic regional and domestic stakeholders
Find out about the people who help Mildura Tourism market the Mildura region to the world.