The following activities are have recently been undertaken by Mildura Tourism to promote the region externally:
Television campaign promotion for Mildura region.
Mildura Tourism has commenced its most extensive TV advertising campaign ever used to promote the region.
An eight-week campaign started in July -- the first of two bursts that will promote the Mildura region in major Victorian, NSW and South Australian markets over the next four months.
The campaign will be seen extensively throughout regional Victoria, including key centres such as Ballarat, Horsham, Warrnambool, Bendigo, Shepparton, Swan Hill, Echuca, Gippsland, Wangaratta and Albury/Wodonga. In South Australia the campaign will extend throughout the Riverland and the Adelaide metropolitan region, which includes the important surrounding areas of Barossa Valley, Adelaide Hills and the Fleurieu Peninsula, while in regional NSW the campaign extends to Broken Hill.
The TV commercial will air during a range of top rating programs including Sunrise, the Morning Show, Midday Movies, All Saints, Deal or no Deal, evening news bulletins, Coxy's Big Break as well as weekend sports and V8 Supercars broadcasts.
Note: if you are unable to view the advert, select Windows Media Player as the program to open the file.